Brand Guidelines

Brand Guidelines

Everything you need to represent Accentel consistently. Logos, colors, typography, and usage rules.

01

Logo

The Accentel wordmark is the primary brand identifier. Use the dark version on light backgrounds and the light version on dark backgrounds. Always maintain clear space around the logo.

Accentel Logo Dark

Dark Logo

For light backgrounds

SVG
Accentel Logo Light

Light Logo

For dark backgrounds

SVG

Logo Usage Rules

1

Minimum clear space equal to the height of the dot mark on all sides.

2

Do not distort, rotate, or skew the logo in any way.

3

Do not change the logo colors outside of the approved dark/light versions.

4

Do not place the logo on busy or low-contrast backgrounds.

02

Icon Mark

The icon mark is a compact version of the brand for favicons, app icons, social avatars, and spaces where the full wordmark does not fit.

Accentel Icon

Icon Mark

PNG, transparent

PNG
Accentel Icon

On dark backgrounds

Accentel Icon

On brand color

03

Color Palette

The Accentel palette is anchored by a bold orange accent against high-contrast black and white. Purple and blue are used sparingly in gradients and illustrations.

Accentel Orange

HEX
#FF6900
RGB
255, 105, 0

Primary accent, CTA buttons, brand dot

Black

HEX
#000000
RGB
0, 0, 0

Primary text, dark backgrounds, logo

White

HEX
#FFFFFF
RGB
255, 255, 255

Light backgrounds, reversed text

Off-White

HEX
#F9F9F7
RGB
249, 249, 247

Page background, content surfaces

Purple

HEX
#A855F7
RGB
168, 85, 247

Secondary accent, gradients

Blue

HEX
#3B82F6
RGB
59, 130, 246

Tertiary accent, gradients

Brand Gradient

Used for the "ENGINEERED." headline, highlights, and decorative elements.

linear-gradient(to right, #fb923c, #a855f7, #3b82f6)
04

Typography

Geologica is used across the entire brand: for both headings and body text. Its geometric construction and wide weight range give Accentel a technical yet approachable voice.

Display / Headings

Geologica

Black (900): Hero headlines, section titles

Bold (700): Subheadings, card titles

Semibold (600): Buttons, labels

Body / UI Text

The quick brown fox jumps over the lazy dog. AI-powered intelligence engineered for real business outcomes.

Regular (400): Body text, paragraphs

Light (300): Subtitles, descriptions

Tracking: -0.04em for headings, default for body

Type Scale Preview

96px

INTELLIGENCE

48px

Brand Guidelines

24px

Everything you need to represent Accentel.

16px

AI services built around Custom LLMs, RAG Systems, and Intelligent Agents.

12px

EXPERT AI DEVELOPMENT & CONSULTING

05

Downloads

Grab individual brand assets below.